Privacy Policy

Information We Collect

Personal & Contact Information

• Basic Information: Full name, email address, phone number, shipping address, billing address, and voluntary body measurement details (e.g., bust, shoulder width, waist size) provided to help recommend suitable sizes and styles (e.g., oversized sweatshirts, fitted tops, tailored coats). This data is handled with strict confidentiality.
• Order-related Information: Product model, size, color, fabric selection (e.g., cotton tops, fleece sweatshirts, wool coats), and customization needs (e.g., embroidery on sweatshirts, hem adjustment for coats). Such data will be permanently deleted 12 months after order completion to ensure privacy security.
• In-store Styling/Pickup Information (if applicable): Reserved styling consultation slots, fitting notes, and size recommendation records will be temporarily stored and deleted within 30 days after the service is completed.

Payment & Transaction Information

• All payments are processed through PCI DSS-compliant payment gateways (Visa, Mastercard, PayPal, Apple Pay). We never store complete credit card numbers, CVV codes, or bank account information. All financial data is protected by end-to-end encryption technology to ensure transaction security.
• Bulk Order Records: For corporate or institutional orders (e.g., boutique retailers purchasing coat collections, gyms ordering sweatshirts for members, offices procuring tops for uniforms), the purchase order number will be temporarily retained for invoicing purposes and automatically deleted after 12 months.

Website & Usage Data

• Browsing Behavior: Product pages you viewed (e.g., crop tops, crewneck sweatshirts, winter coats), shopping cart information, filter records (e.g., size, fabric, occasion, season), and cookie data used to optimize services. We do not track or collect unnecessary personal data beyond what is needed for your shopping experience.
• After-sales Data: Order logistics inquiry records, return and exchange application information, product review content, and usage feedback (e.g., sweatshirt warmth, top breathability, coat fit). Such data will be automatically deleted 12 months after order completion.

How We Use Your Information

• Order Fulfillment: Process your order payment, arrange delivery (with wrinkle-resistant packaging for coats and tops), provide logistics inquiry services, and enclose a product care guide with each order (e.g., fleece sweatshirt washing tips, wool coat dry-cleaning instructions, cotton top maintenance advice).
• Customer Service: Resolve your after-sales issues (e.g., defective stitching, wrong size delivery, fabric pilling, zipper malfunctions), and provide return/exchange guidance, size recommendations, and styling consulting (e.g., coat-sweatshirt pairing for winter layering).
• Personalized Recommendations: With your consent, send you new product information that matches your preferences (e.g., new cropped tops, oversized sweatshirts, lightweight spring coats). You can unsubscribe at any time by contacting customer service.
• Compliance Requirements: Retain necessary transaction records for tax declaration and legitimate inquiries from regulatory authorities, ensuring all products meet U.S. CPSC (Consumer Product Safety Commission) standards for apparel safety (e.g., non-toxic dyes, flame-retardant fabrics for certain coat styles, secure fastenings).

Data Security Protection

• Data Transmission: All information is protected by SSL/TLS encryption technology during transmission. You can confirm the encryption status through the lock icon in the website address bar.
• Data Storage: Personal information is stored on encrypted servers located in the U.S. Only authorized customer service, order processing, and quality control personnel can access necessary information, and all personnel have signed strict confidentiality agreements.
• Third-party Cooperation: Logistics, payment, and customization partners can only obtain the minimum information required to complete services (e.g., shipping address, order amount, sweatshirt embroidery requirements) and must comply with the same privacy protection standards as required by U.S. law, including CCPA.

Your Data Rights (CCPA Compliance)

• Right to Access: Contact customer service at any time to request a free copy of all personal information we have collected about you.
• Right to Correction: If your shipping address, phone number, or product customization requirements are incorrect, you can modify it through the personal center on the official website or by contacting customer service (provided the order has not entered production or shipment).
• Right to Deletion: After order completion and without after-sales disputes, you can request the deletion of your personal information (except as required by federal or state laws).
• Right to Opt-out: You can opt-out of the sale of your personal information (we do not sell personal information) and refuse to receive personalized marketing information without affecting your normal product purchases.